Conversion tracking for ecommerce

Every purchase counted.
Every tool compared.

Plain-English explanations of pixels, server-side tracking and attribution, plus independent rankings of tracking apps for Shopify and WooCommerce.

Start here: tracking basics Latest articles
event: purchase● live
Storefront checkoutorder_id 1042 · value 89.00 EUR
Browser pixelblocked sometimes
Server (CAPI)reliable
↓ deduplicated by event_id
Meta
Google
TikTok

Latest articles

Practical explainers on pixels, server-side tracking and attribution.

All articles →
Featured · Meta Meta Conversions API vs Pixel: Need Both? Use the Meta Pixel and Conversions API together for website events when possible. The key is sending matching event IDs so Meta can deduplicate events correctly. November 9, 2026 · 7 min read
Server-side Server-Side Tracking for Ecommerce, Explained Server-side tracking adds a controlled server layer to your store’s measurement. It can improve resilience, but it still needs consent, browser events and careful deduplication. November 5, 2026 · 7 min read

Choosing a tracking app?

Our rankings, tested on real stores and scored on accuracy, setup effort and price.

Best tracking for Shopify

Updated November 2026
  1. #1 Elevar
    Best for Growing stores that want every channel tracked server-side
    9.1 / 10
  2. #2 Analyzify
    Stores that advertise mainly on Google and want clean GA4 data
    8.8 / 10
  3. #3 Littledata
    Stores that rely on GA4 reports and subscription sales
    8.6 / 10
  4. #4 TrackBee
    Smaller stores advertising on several ad platforms
    8.0 / 10
  5. #5 Stape
    Stores with GTM skills or an agency that want full control
    7.4 / 10
Full Shopify ranking →
01 / Accuracy

We compare events each tool reports against real orders in the store.

02 / Setup effort

How long it takes a store owner without a developer to go live.

03 / Price

Real monthly cost at small, mid and high order volumes.