Home / Blog
Blog
Plain-English articles on pixels, server-side tracking, attribution and privacy for Shopify and WooCommerce stores.
Meta
Meta Conversions API vs Pixel: Need Both?
Use the Meta Pixel and Conversions API together for website events when possible. The key is sending matching event IDs so Meta can deduplicate events correctly.
Server-side
Server-Side Tracking for Ecommerce, Explained
Server-side tracking adds a controlled server layer to your store’s measurement. It can improve resilience, but it still needs consent, browser events and careful deduplication.
Choosing a tracking app?
See our tested rankings for each platform.